Knowing about SEO is rather easy, but how do you apply it to improve your ranking on search engines?
The SEO, Search Engine Optimisation, consists of optimising the search engines. They are used to gain a higher ranking for a company’s website and to appear in the top rankings of internet searches.
The SEO is used by both large companies and small businesses and it is as valuable as it is necessary. The theory about what it is and why it is so important is quite simple, the problem is, how do you turn it into practice?
To achieve search engine optimisation you need to put different elements into your website, as although they may appear insignificant, these small improvements, when combined togther, achieve great efficacy in creating greater website performance and improving the results of organic searches.
Below, we tell you which elements you should include into your website from now on to better connect with your leads.
1) Keywords
The principal way to position yourself in the top rankings of a search engine is to generate content around the keywords for your business, both primary and secondary keywords.
To do this, you need to carry out some prior research that will enable you to find out the keywords. However, its important not to simply choose words, but you also need to know how to use them correctly, as they define the content of the landing page and should be connected to the brand.
You should also include secondary keywords in your SEOs, as well as supporting concepts that provide more detail.
It is essential that this content is organic and natural, because it may cause you to lose ranking points if the user reading it is only on the website for a short time or fails to return because they don’t like what they read.
2) Brief and descriptive URLs
The second infallible piece of advice to improve your ranking on search engines is to use short and, above all, descriptive URLs. The objective is to attempt to give more information and improve your ranking against that of the competition.
As well as entering keywords in the links, it is crucial that they are simple and easy to remember. Therefore, they should be short and to the point.
3) Blacklinks with authority
Blacklinks are the links from your website to another website where further information can be obtained.
These links show the search engines that you are an authority on the subject. In this process, other websites can also link to yours as a source of information. If more links connect to your website, it will inncrease your ranking.
4) Highlight fragments
Highlighted fragments appear at the beginning of Google search results and have greater probability of attracting organic traffic. To gain an improved ranking, you need to optimise your content in a specific way.
Choose content that attracts attention so that users click on the link.
5) Publish your own new content.
Don’t copy or imitate other people’s content. Not even to quote it! Getting inspiration from other peoples’ blogs or articles, even those of the competition is okay, but when you want to add new content to your website, keep in mind that the search engine algorithms have a memory and will detect original content and give it more relevance. Google has even eliminated websites and publications for plagiarising the content of other websites.
At the end of the day, your objective is to stand out among similar websites. If you create reformulations of other blogs, your content will lose much more force and the SEO won’t be effective.
6) Provide titles and add metadescriptions.
Some advice for beginners! All website creation platforms have options that improve your content and provide relevant information, both for potential purchasers and for the browsers. However, this content can simply be added. The title words have power, so choose them with purpose in mind, good taste and above all, choose words that will have an impact.
Metadescriptions are the HTML tags that are used to describe the content of a website.
7) Remove anything that is slow to upload
People want things to be immediate, they haven’t got much patience and they won’t wait for anyone or anything, so avoid anything on your landing page that takes a long time to upload.
Did you know that the upload speed of a website affects your SEO? Fast loading wesbites tend to have a higher reboot rate. The longer it takes to upload, the less time users will spend on that website, if they get there at all. Ask yourself this question: is there any element, such as an unnecessary plug-in, that is increasing the upload time?
Remove or restructure them and, after you have optimised the website, you will see increased traffic.
8) Internal links, external ones, or both?
Internal links send your users to other website entries of yours. In contrast, external ones link to other websites and resources that are totally different from yours.
Both have a great impact in your positioning, particularly on the anchor text used.
With this strategy, an increased user interaction time can be achieved, but it is extremely important that this content has value and relevance to those reading it.
As for external links, quality is crucial, as they should add value, be authoritative and be a source of reliable information.