Do you want to work in digital marketing? Which is your profile?
With the increasing demand for experts in Digital Marketing, professional profiles have become more specialist. Increasingly, employees or future workers are required to have an in-depth knowledge of specific competencies which, up to a few years ago, were completely unknown. This phenomenon has come about due to the popularisation of the internet and the need for companies to adapt to this new digital environment.
It is because of this that training, as well as keeping up to date with trends and having an exhaustive knowledge of all the needs of the sector, helps professionals to improve their skills and generate ad hoc marketing strategies for each client and brand.
Do you want to know what the most sought after digital marketing jobs will be in 2022? Keep reading! We give you the 5 most sought-after profiles.
Growth Marketing Director
This is one of the most sought-after professional profiles. Its main function is the creation of sustainable, affordable, scalable, replicable and durable marketing strategies oriented towards business growth through the actions of digital marketing.
To become a specialist and become a marketing director, consult the “Masters in business management in marketing and communication” at UPV, which begins in October 2022.
eSports Marketing
Currently, eSports (videogames competitions and digital leisure) is one of the most sought-after services by brands. These have found a consolidated industry, a strong audience with a capacity for engagement, as well as conversion ratios. And it’s all due to its storytelling.
Last week DreamHack Valencia took place. This is an international competition which attracted participants from over 23 countries.
During the festival, eSports Marketing experts are esponsible for managing the influencers and the actual macro-event, the large communities and sponsoring strategies, as well as establishing a relationsip between the brand, influencer and audience, thereby creating branded content.
Digital Project Manager
The specialism for this profile is to carry out the digitalisation of the company. Above all, these profiles work in companies with little digital presence and their objective is to bring them up to date, to appear on search engines and acquire a market niche on the internet.
The professional will lead and drive the digital transformation through e-commerce, promotional sites, email marketing newsletters, rich media, apps for mobile devices, apps for social networks, etc.
Social Media Manager
Within Digital Marketing, the Social Networks play a fundamental role in achieving improved communication through the internet and connecting with the Target Audience.
This professional profile is responsible for creating, introducing and leading a company’s social network strategy, as well as designing its presence on social media. From a social and strategic point of view, they establish the social media plan based on the brand’s objectives.
If you want to learn more about this professional profile, you may be interested in our Masters in Digital Communication and User Experience (UX/UI)
SEO Specialist
Another option that is much sought-after by Digital Marketing agencies, and even by the brands themselves, is that of SEO specialist. This profile is responsible for improving website positioning and is one of the most delicate posts, as their success depends on many factors, such as the number of visits and sales, as well as the reputation of the company or organisation. They are also responsible for SEM management and for having a thorough understanding of the project in order to improve its management.
This profile faces the difficulties encountered by the algorithms in social networks, as the key to success or failure varies depending on the search engines. For this reason, keeping up to date and taking part constant training are essential.
Do you want to become an SEO specialist? Check out our Masters!