Recommendations for improving website ranking next year
Internet trends are extremely changeable, and to be up to date you need to be very well-informed. Due to their constant cahnges, Google algorithms and those of other search engines are big unknowns. For this reason, we give you the best practical advice for being an SEO expert in 2022.
SEO (search engine optimisation) is an extremely essential tool for any digital marketing specialist. It helps to increase organic traffic free of charge and helps your website to position itself in the highest rankings of search engines such as Google or Yahoo. But how do you achieve a really good online marketing strategy?
1. Focus on the UX
What do the letters UX mean? The letters are an abbreviation for User Experience. Some months ago, Google launched a new update for its official Core Web Vitals ranking; the big change came with a new version which gives greater relevance to content (content is king) in order to reward and value the user experience.
To measure this new variable, you need to keep three items in mind:
- The website upload speed
- Its stability
- Levels of interactivity and capacity for user response
This does not mean that, next year, search engines will give more positive value to the behaviour of internet users within the website. Prior effort and work are required to improve levels of interaction, with the aim of creating an intuitive, attractive, complete and interesting interface for the user.
2. Use internal links
To create a good SEO-based strategy, it is necessary to use links with interesting content, that connect (internally) with other content on the website. By doing this user time and navigation on the page will increase,which will mean an improvement in UX.
Moreover, internal links help you to consolidate the hierarchy of your website, that is, the way the website information is organised.
Additionally, the internal links also improve the link juice (transfer of authority), that is, if a website with a lot of authority and good ranking links to a smaller website, searchers may view it as a kind of “vote of confidence” from the more valuable website, thereby benefitting the ranking of the smaller website.
However, there needs to be caution with this, and avoid excessive use of internal links. John Mueller assures that poor use of links could be negative,as if all the pages are mixed up between themselves, the search engines will not be able to understand the website structure and the importance of going from one page to another.
3. 3. Use video in your blog
Today, video is the favourite type of content for all users, independent of age, gender or geographical area. It is a faster and more effective way of reaching your target audience.
Experts that use audiovisual content on their websites receive some 41% more traffic than websites that only use written or graphic elements.
Accompany your articles with videos that show what you are talking about and with self-made videos that promote the value of your brand or promote a product or service.
4. Update existing content.
A website should be up to date. Search engines prioritise the most recent content, as they consider this to be of better quality. For this reason, some of the points to follow are:
– Update existing blog publications:
Images and graphic elements must be recent, we are not simply talking about changing the publication date, but changing the content, references and examples, so they don’t become out of date.
– Share original data.
Create your own content, such as infographics or graphics based on highly relevant information. In this way, you will achieve visibility and provide valuable information to users.
Every so often, remember to review and correct those links that lead nowhere and those images that don’t upload properly.
5. Optimise content for voice searches
Today, voice recognition continues to grow and, despite that it is not predicted to occupy the place of traditional searches, it’s certain that the trend is unstoppable. The majority of intelligent devices now have this advantage and, according to Statista:
“In 2021, some 55% of homes in the United Kingdom (between 16-24 years of age) have an intelligent speaker”.
Because of this, websites seeking a high ranking in 2022 optimise for the schema markup, which is the language in which search engines communicate. With this, they will find you more quickly and you will gain a larger audience among users who use voice search.