Publicaciones

@article{serrano2024,

title = {Revisión de literatura sobre metodologías de diseño de user personas para museos y bibliotecas},

author = { Jorge Serrano-Cobos and Ángeles Calduch-Losa},

doi = {https://dx.doi.org/10.5557/IIMEI14-N27-001023},

issn = {2173-1241},

year  = {2023},

date = {2023-12-07},

urldate = {2023-12-07},

journal = {Métodos de información},

volume = {14},

number = {27},

pages = {1–23},

abstract = {The persona design technique, coming from the user-centered design environment, can be used as a tool in the design of improvements for the heritage dissemination, cultural communication and marketing of information spaces such as museums and libraries (user personas, visitor personas, patron personas). The components of personas designed for these contexts are presented, and a systematic review of literature is carried out to detect what different methodologies (qualitative, quantitative or with mix-methods) can be used to construct personas, based on internal or external data, within this cultural context, in 31 scientific publications.},

keywords = {Cultural Communication, Cultural Marketing, Heritage Dissemination, Patron Personas, Systematic Literature Review, User Personas, User-Centered Design, Visit Personas},

pubstate = {published},

tppubtype = {article}

}