With the increasing demand for experts in Digital Marketing, professional profiles have become more specialist. Increasingly, employees or future workers are required to have an in-depth knowledge of specific competencies which, up to a few years ago, were completely unknown. This phenomenon has come about due to the popularisation of the internet and the need … Leer más
Finding your potential customers is vital for a good digital marketing strategy, for better results and reduced effort. The Target, which is synonimous with Target Audienceis defined by the FundéuRAE as “the group of consumers whose characteristics, desires and needs are most suited to the products and services offered by a specific brand”. This group … Leer más
How to improve your website ranking with branded content “Content is king” This is one of the most famous mantras within digital settings. But is it true? Working on website design, link building, off site, the user experience or link juice are essential elements to make your brand reach the top rankings. These elements will … Leer más
Recommendations for improving website ranking next year Internet trends are extremely changeable, and to be up to date you need to be very well-informed. Due to their constant cahnges, Google algorithms and those of other search engines are big unknowns. For this reason, we give you the best practical advice for being an SEO expert … Leer más
José Antonio Ontalba, our lead researcher, along with Carlos Lopezosa, Lluís Codina and Javier Díaz-Noci, have written the paper «SEO and cyber media: From the company to the classroom» in which they labour two key aspects, namely: The cyber media battle to attract new readers has motivated the use of positioning strategies in search engines … Leer más
Both SEO and SEM have the same objective: to increase the volume of traffic to your website. One of the main strategies for this purpose is positioning your company within the first results of search engines like Google. Its importance is clear. Nobody carries on reading beyond the first page of the results. Everyone want … Leer más
Knowing about SEO is rather easy, but how do you apply it to improve your ranking on search engines? The SEO, Search Engine Optimisation, consists of optimising the search engines. They are used to gain a higher ranking for a company’s website and to appear in the top rankings of internet searches. The SEO is … Leer más
SEO is one of the most popular tools among online businesses for managing websites on search engines. But what do these letters mean? SEO, Search Engine Optimisation, is the optimisation of internet search engines. But, is this useful? Or to put it another way, how does it help us? The first and most important thing … Leer más